Follow Happy

November 19, 2011 by marcus | 0 comments

This is a sponsored post from Honda, but just so you know, I turn down a lot of advertising requests, but this seemed relevant. Honda has outdone themselves with the use of their YouTube page, featuring various sections, all interactive and very cool, no wonder Honda’s campaign is the work of W+K. It’s called ‘Follow Happy’ and it highlights their way of working, but more importantly, their muse. When Honda is in doubt, happiness is their guide. After all, the pursuit of happiness is the reason anyone does anything.

I did have to do some digging around to actually Follow Happy, but after hunting around it was quite cool to play around with the campaign as a whole (the ‘Experiment’ tab on the YouTube page is quite fun, and a good use of pop-up windows)

Anyway, check out their YouTube page (it’s dope), which starts you off on a journey of happiness with the use of a dog and your computer’s microphone, so make sure to allow access.